Outside the US , the specific uses of the terms "insurance" and "assurance" are sometimes confused. In general, in these jurisdictions
"insurance" refers to providing cover for an event that might happen (fire, theft, flood, etc.), while
"assurance" is the provision of cover for an event that is certain to happen.
However, in the United States both forms of coverage are called "insurance", principally due to many companies offering both types of policy, and rather than refer to themselves using both insurance and assurance titles, they instead use just one.